Focusing your blog around niche topics will increase your readership and search engine performance. If your blog covers too many topics, it becomes harder for people to find related content on your site and for search engines to understand what your site is about. Here are some ways to narrow the focus of your site.

Most importantly, think about your readers and their needs. Ask questions about who wants to read about the topics you want to cover: What are their professional titles? What do they need to know about these topics? What content are they most likely to share on their social media accounts?

You may want to focus your posts on news and developments affecting specific locations. If a topic doesn’t affect readers in that location, leave it out. Which topics do you know better than anyone else? Is there a topic where you’d like to establish yourself as a subject-matter expert?

Which topics affect your preferred industry? Who are your main competitors? What are they doing? How are you different?

List out the topics you want to cover on your blog. Then group those topics together under four or five larger categories. If a topic doesn’t fit under one of those categories, leave it out. Blogs that cover too many topics will quickly lose focus.

These blogs focus on specific industries or geographic areas: Broadcast Law BlogLegal Flight DeckMoney Laundering WatchFracking InsiderTobacco Law BlogMinnesota Family Law Blog.

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Photo of Sam Turco Sam Turco

I was born and raised in Omaha, Nebraska, the 3rd of six children.  We grew up in the meat packing district of South Omaha.  I graduated from Omaha Central High School 1985.

 My wife, Kathy, and I are raising 3 children.   Outside of…

I was born and raised in Omaha, Nebraska, the 3rd of six children.  We grew up in the meat packing district of South Omaha.  I graduated from Omaha Central High School 1985.

 My wife, Kathy, and I are raising 3 children.   Outside of work, I spend a lot of time escorting children to sporting events while trying to sneak in a long bicycle ride on the weekends.

Areas of Practice
  • 100% Bankruptcy Law
Litigation Percentage
  • 5% of Practice Devoted to Litigation
Bar Admissions
  • Nebraska, 1992
  • Iowa
  • U.S. District Court District of Nebraska, 2010
  • U.S. Tax Court