This is the format of an ideal blog post. The most important part of writing an ideal blog post is to, you know, actually write it. Your thoughts are brilliant, I’m sure, but when you keep them within your head you miss out on the discussions that your ideas could generate, that could subsequently help shape your own thoughts further.
The topic can be anything—if you look at our Top 10 in Law Blogs posts you’ll see the subject matter ranges from cryptocurrency regulation to a monkey selfie lawsuit. Sometimes, if you’re having trouble narrowing down a focus, or want to generate more attention with your post, it can help to write about something current in the news.
Well-written blogs are clear, concise, and don’t take too long to get to the point. The cool thing about blog posts is that they can be as long as you want them to be, or as short as you want them to be; an amuse-bouche of insight, or an entree analysis. If your blog is on the LexBlog network, and you want it to be on the front page, it may be good to write at least 250 words for your posts. We’ll put shorter posts on the front page too though, especially if they’re covering breaking news.
Other tips for creating an ideal blog post: If you’re having trouble getting all your ideas to flow, go ahead and use some bullet points! Always include some sort of title image—it will show up when you share your post on social media, and a number of social media studies have shown that you get better engagement when you include images. Read over your draft before you publish—typos, or other minor grammatical errors take away from your good writing and ideas.
Last but not least, the biggest key to writing good blog posts? Be consistent. Writing blog posts, much like anything else, can become habitual, but at the beginning you’re going to need to make a concentrated effort to push yourself to write with regularity. That consistency is worth it, though, because it’s key in building up your blog and your personal brand.